Well that sentence isn't likely to rise to bumper-sticker fame, but it kind of sums up the lack of sizzle on both sides of the 'Go Paperless in 2013' campaign spearheaded by the Internet giant's Google Drive cloud storage division in conjunction with the following companies:
Pixels Not Print at FBTS
As you may remember if you are a loyal reader of this blog, in mid-January, we announced that we will never, ever, ever publish a print catalog due to our interest in commonsense business practices as well as our concern for the environment.
Catalogs are far too abundant in American mailboxes, and they are outdated by the time they arrive. Online catalogs make more sense to us. They eliminate waste of time and materials and keep our prices low enough for you to afford a beautiful Salvia garden.
So we were interested last month when the Go Paperless drive was announced. However, judging by the lack of oomph about the topic online, the initiative is smoldering instead of catching on fire. Perhaps that's because so many of us began going paperless years ago and it no longer surprises us.
Practical and Important But Not Novel
The initiative arrives at a time when few people find it novel to bank, pay bills, consult with doctors or write letters online. Going paperless is beginning to gain momentum without nudges from Google or screams from Big Paper.
Here is some evidence:
We could go on and on, but that bullet-riddled paragraph is beginning to snowball. So, okay, going paperless in 2013 isn't very exciting, but it is growing bigger on its own. It's a good idea even if nobody intends to go completely without.
Just in case you didn't read paragraph three or pay attention to our very fine Pixels Not Print manifesto last month, we'll shout our message again: Flowers by the Sea will never, ever, ever (that's right, never) print a catalog. We believe in online catalogs. We won't even send you printed instructions about how to grow our plants. Instead, we'll send you an email offering directions. And some day, who knows, maybe we'll send you an e-valentine.